Power of the website

I saw this on a recent news story:

"We believe the Web site will ultimately replace the 30-second commercial as the central expression of the brand ... The TV commercial over time will become more of a way to simply send people to your Web site," said Brian McAndrews, chief executive of Internet marketing company aQuantive Inc..

This goes hand in hand with what Rabbett said about a website - WXCI's could be utilized so much better, and be as powerful as a Television spot.